Archive for May, 2008

Build Email List By Giving Away Free Material

May 21st, 2008 by Melvin

Today, I’m going to talk to you about the most effective way to build email list, and that is, to give away free material. However, before I do that, I am going to show you why building an email list in one of the best things you can do for the success of your business. Besides this, it is one of the most promising ways to earn consistent money on the internet.When you build an email list, you are able to send your subscribers frequent emails with interesting information, along with small ads for products or services related to the topic of your list. The more consistent you are with maintaining contact with your list, the greater the positive response will be to your ads. The money is not in the list, but it is in the relationship with that list.

With this being said, building and managing an email list requires a number of different tasks, including:

  • Discovering an appropriate topic for your newsletter.
  • Implementing email management software or subscribing to an autoresponder service.
  • Attracting potential subscribers to your list.
  • Finding or creating articles and ads to send to your subscribers.

The part of managing an email list that we’re going to focus on now is how to attract subscribers to your email list. One of the best ways to do this is to give away free material.

Today, with identity theft on the rise, people rarely give any of their personal information, like their name and email address. In order to build an email list, you must give an incentive in return for people giving their private information. It’s not enough to receive just a periodic newsletter with good information. After all, they don’t know the quality or content of your newsletter until after they sign their name and email address. Since this is the case, most people expect something of value up front to balance off the risk of giving any personal information.

In email list building, a typical product you can offer to potential subscribers can be a free eBook, free videos or audio recordings. In order to successfully gain new opt in subscribers, you will have to offer free material that will provide immediate benefit to your subscribers. With that being said, your free product must solve some problem or answer some nagging question that your target audience may have.

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Traffic Generation - Ride The New Web 2.0 Wave

May 5th, 2008 by Melvin

Anybody who has done internet marketing for some time can tell you that driving traffic to a web site can become a difficult task. However, lately, with all the changes going on in the internet, it has become quite easy to drive traffic to your landing page than usual.<

You can always use the traditional approach of marketing, by using pay per click campaigns, blogging, SEO (search engine optimization), banner ads, and writing articles to send visitors to your site. If you concentrate on these methods alone, you can still reap a steady stream of traffic to your business. However, in building a profitable business, you’re not concerned with getting just ordinary traffic. As an internet marketer, you should strive for as much traffic as you can get; behemoth amounts of traffic!

For over the last few years, traffic has been shifting from search engines and ppc ads, towards more user interactive websites. A popular term that you may have heard being thrown around the internet marketing community is Web 2.0 or Social Community Websites. Sites like YouTube, MySpace, Diggs, and Facebook are a few examples of these user interactive sites that contain well over a million registered users. Recently, these websites have been receiving far more traffic than search engines or any of your other traditional marketing methods. As an internet marketer, you should always run to where the traffic is.

If you have an internet business that is in desperate need of a lot of traffic, you should try marketing your business on these social networking sites. I have run multiple tests on the differences between traditional traffic and Web 2.0 traffic, and I have discovered that traffic from these social community sites convert far better than the traffic from your traditional approach.

I hope all that I have said has encouraged you to expand your marketing towards this new wave of internet use, which are Web 2.0 properties. If you have more questions about how to market using these social community sites, I have a course that you might be interested in, that reveals a step by step blueprint on how to market using just one of these new Web 2.0 properties.

Guaranteed Web 2.0 Traffic

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