I get emails all the time from marketers stating that they suck at google adwords. Their reason is due to the lack of conversions or sales that they are generating at so high a cost per click. This can indeed be a serious problem….especially if you are paying over $1 per click. Spending that type of money makes it almost impossible to see sure fire internet profits in your business.
That is why, when setting up your google adwords campaign, you need to focus on direct response elements of your sales process so that you can generate an optimal number of sales. Do not throw aside copywriting tactics when setting up adwords campaigns. To be truthful, copywriting skill and adwords go hand in hand. This is why I decided to release this video that will share with you a simple, easy to implement, tactic that you can use in order to increase the conversion rate of your landing page when you are promoting on Google Adwords. Just improving your landing page conversion will significantly increase how much money you make for your campaigns. Watch the video below and see exactly what I am talking about.
So as you can see from the short explanation in the video, just making that one simple addition to your landing page can result in major profits for your business. What you must always consider, when buying traffic, is the psychological state of the visitor. In order to connect with them instantly, you need to add that component to your landing page in order to increase your conversions.
If you want more insightful tips on how to really boost your income and build a largely successful internet business, then watch 2+ hours of FREE Traffic Building Videos that reveal covert online traffic building tactics that you must implement in order to make passive income via the internet.
Tags: landing page, conversion rate, conversions, copywriting, sales copy, adwords campaign, direct response copy, google ppc
One skill that is often times neglected by every marketer that I know involves writing good ads. People fail to realize that the only way for you to make any decent money is to improve your ability to sell by writing nice, persuasive ads. If you are advertising on craigslist, or some site that allows you to post text ads, then you need to generate an ad that will create a high click through so that the visitor that views your ad can actually go and visit your website.
This is especially important when we are trying to advertise on google adwords. Having a high ctr ad will not only help us lower our bid cost, but at the same time improve our ad position, thus helping us generate more targeted clicks. This is why the most important skill that you can learn as a ppc marketer or adwords advertiser, is the skill of writing powerful direct response ads that are so good that the person viewing the ad will have no choice but to click on the ad. Sorry for the big run on sentence, but I hope you guys get my point.
So many people emphasize keyword research and ad relevancy when it comes to adwords. It is indeed important to also emphasize these as well. But what makes most marketers hate adwords, is their inability to create enough cheap clicks.
I do not care how many keywords you have! You can have 100,000 keywords for your product for all I care. But you will not be able to generate significant traffic and revenue if you do not possess the key that holds everything together, which is the key of writing compelling ads.
Now, you may think that it takes years of study and research to know how to write an outstanding ad. Let me dispel all the myths and tell you that it doesn’t take a phd in advertising to know how to write excellent copy. All you need to do is a few things. Let me show you:
1. Look at your competitors ads and try to get ideas from the best ones
2. Apply the AIDA principle to your ads(Attention, Interest, Desire, Action)
3. Make sure your ad has a USP(Unique Selling Proposition)
In other words, just look at what your competitors are doing and get ideas from them. Once you do that, determine something totally unique about your offer that makes your offer stick out from the rest of the ads marketing on adwords or any website. You really need to think about the one thing that most of the ads you are competing with are not talking about. Once you determine that one thing that will make your ad stick out from the rest, then compile the best elements of all the various ads, with your unique selling proposition, and watch your click through rate soar through the roof. Here is the equation for you:
Best Ad Elements + Unique Selling Proposition = Very High Click Through Rate
So that is really all it takes to create a nice ad. Just take your time researching the other ads you’re competing with, then add your own unique twist to it, and watch the clicks come.
If you need more help on generating an enormous amount of targeted traffic to your website, then I highly recommend for you to watch 2+ hours of FREE Traffic Building Videos that will show you how to send a nice stampede of high quality traffic to your website.
Tags: direct response, ad copy, text ads, google adwords, direct response copy, high ctr, pay per click marketing, craigslist marketing
As an online marketer, I spent the last few years devising ways to build my email list in a number of different niches. One thing that I’ve discovered during my list building journey, is that making a profit from your list is far more sophisticated than building the list itself. You have to really learn how to write emails to your subscribers that will connect with them in a personal way.
For example, I am currently operating a project in the relationship niche. These subscribers are very emotional and vunerable, and you need to learn how to write to them the proper way.
One thing that I always try to do in the majority of my emails is to speak from my own experience…or act as if I am! If I can communicate to my list of subscribers in such a way that it connects with them and their current situation, then you will be able to win over their trust. And the more trust you build with them, the more money that you will be able to make. Take it like this, you can indirectly create your own “trust fund”. But I really do crack myself up at times!
Or let’s just say that you want to promote a product to your list as an affiliate. Now how do you write your emails? Do you write from your own personal experience? Do you explain how the product has personally helped you out?
Speaking from personal experience is a powerful psychological marketing tactic that will always remove the barriers of distrust. This is why you should apply this principle in all of your promotional material.
Believe me…it will make a huge difference in how much money you will make from your affiliate promotions.
Need help building your online business? Check out 2+ hours of FREE Affiliate Marketing Videos that will show you in clear detail how to build a profit pulling affiliate business within the next 30 days.
Tags: writing emails, copywriting, email copy, personal experience, building trust, email marketing, relationship marketing
When designing a squeeze page or email capture page, you must make every attempt to produce solid conversion rates on the page. Improving the conversion rate of your squeeze page will make a huge difference on your bottom line and the profits that you generate for your list building campaign.
For example, let’s say that you have a poorly converting squeeze page that only converts about 7 visitors into leads out of 100 total visitors. This means that your squeeze page has a 7% conversion rate… which really isn’t that great…especially if you are sending 100 targeted visitors to the page. Now if we convert these numbers into monetary metrics by assumming that each subscriber earns us about 1 dollar per month, then for that day, we can concluded an additional earnings of $7 each and every month.
But what if we took the time to improve the conversion rate of our squeeze page? How much more income will that mean for us?
Well, if you increased the conversion of your squeeze page from 7% to 40%, then you will make a drastic improvement on the amount of income that you will potentially make with your subscribers. Instead of gaining 7 subscribers per day, you will be collecting 40 subscribers per day. And if we were going to continue with the same monetary metrics, we will increase our daily earnings from $7 a day to $40 dollars a day. The neat thing about this is that we did not have to increase traffic to our page at all. We are getting the exact same amount of traffic as we did when we were obtaining 7 subscribers a day.
So I hope you understand the power of increasing the conversion rate of your email capture page.
Let us now look at some important factors that will help us to instantly improve our conversion ratio for our squeeze page.
The first thing that you can do is make sure that your page loads pretty quickly. You web page or squeeze page should not take over 5 seconds for it to load up. If it takes longer than 5 seconds for your squeeze page to load up, then the probability of the visitor becoming a subscriber begins to gradually diminish more and more with each second that passes by. So you want to nip this in the bud by creating a page that loads very quickly.
Also, you want to make sure that you split test the various elements on your landing page. The first element that you must split test is the headline. Make sure you test multiple headlines due to the fact that the headline will likely play the most affect on whether or not a visitor will become a subscriber. After you split test the headline, then you must attempt to split test the bullet points of your squeeze page, as well as the call to action.
Another good strategy for improving your squeeze page conversions is to make sure the opt in box is somewhere above the fold. This basically means that once someone lands on your page, they should immediately see the opt in box on the page without the need to scroll down the page.
Also, if you include some eye popping graphic on the page that will cause your opt in form to stick out, you should see a decent improvement in your conversions as well. For example, a simple graphical arrow pointing to the opt in box can cause people’s attention to shift to the opt in box where they will see the call to action. This simple action will help motivate the visitor to subscribe.
Now we are also in the web 2.0 video age, so make sure you include a video on the page that will definitely motivate them to hand over their name and email address to you. The video must pull on the viewer’s emotions so that they can make an emotional response and immediately sign up to your newsletter or email list. You do not want their logic to interfere with their emotion, so make sure you create a powerful video that will take control of their emotions.
That is all I have to say for now. There is so much more information on this subject that will likely take hundreds of pages and blog posts to explain.
But if you want informative videos that will show you how to set up a high converting squeeze page, then make sure you watch our 2+ hours of Free Email Marketing Videos that will give you some clear instructions on this.
With all of the spam emails plunging into our inbox everyday, it is much harder to get people to consider opening up our emails. There is so much spam that bypasses the spam filter now that it has placed a major effect on the email open rates of many marketers and legitimate companies. So even though you can build a large email list quickly, you still need to know how to get the most optimal results with every email that you send out. This is why you really need to think outside of the box when it comes to writing email subject lines that trigger people to open and read your message.
So what could you do?
Well, I mentioned in one of my posts a few days ago that a powerful way to snatch up some compelling subject lines is to study the spammers themselves. If you did not read that post yet, you can read it by clicking here.
But even if you choose not to study the spammers, there are still a few types of email subject lines that tend to grab people’s eyes. Listed below are a few methods you can use when writing email subject lines that are compelling.
1. Questions
A lot of individuals feel obligated to open up an email that contains a question as the subject line. If you have built a small relationship with your opt in subscribers, then you can oftentimes phrase your subject line as if you are really asking them a question. Because of the relationship that you already have, the subscriber will feel obligated to at least open your email message to hear what you have to say.
2. Incredible Claim
One tactic that works really well for me involves making an outrageous claim within my email subject line. You need to make an incredible claim that will cause your subscribers to question whether or not you are telling the truth. The spammers use this tactic all the time when they create their subject lines. But when you use this particular tactic of making bold claims, within the email, you must attempt to prove or disprove the claim that was mentioned in the email subject line.
3. Shocking
One way to also get your readers to open your email is to startle them with something that is absolutely shocking. The shock factor is something that has been proven to work when it comes to triggering certain emotions. For one, you want your readers to open your emails, so you will create a shocking subject line and model it around some of the shocking magazine headlines that you’ve read. You can also go to Google and type in ‘shocking news’ in order to get some ideas for some great email subject lines.
There are currently plenty of ways for you to get more people to open your emails. But if you were going to stick to one rule, make sure you keep your subject line fairly long, and as explicit and relevant as possible. It does take practice to discover how to craft the perfect email subject line, but once you master this, you’ll be able to double or even triple your sales.
[tags]email marketing, email subject lines, email copy, click through rate, ad copy, email open rate, online marketing, email marketing tips, marketing tips[/tags]
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