Writing Email Subject Lines That Are Compelling
With all of the spam emails plunging into our inbox everyday, it is much harder to get people to consider opening up our emails. There is so much spam that bypasses the spam filter now that it has placed a major effect on the email open rates of many marketers and legitimate companies. So even though you can build a large email list quickly, you still need to know how to get the most optimal results with every email that you send out. This is why you really need to think outside of the box when it comes to writing email subject lines that trigger people to open and read your message.
So what could you do?
Well, I mentioned in one of my posts a few days ago that a powerful way to snatch up some compelling subject lines is to study the spammers themselves. If you did not read that post yet, you can read it by clicking here.
But even if you choose not to study the spammers, there are still a few types of email subject lines that tend to grab people’s eyes. Listed below are a few methods you can use when writing email subject lines that are compelling.
1. Questions
A lot of individuals feel obligated to open up an email that contains a question as the subject line. If you have built a small relationship with your opt in subscribers, then you can oftentimes phrase your subject line as if you are really asking them a question. Because of the relationship that you already have, the subscriber will feel obligated to at least open your email message to hear what you have to say.
2. Incredible Claim
One tactic that works really well for me involves making an outrageous claim within my email subject line. You need to make an incredible claim that will cause your subscribers to question whether or not you are telling the truth. The spammers use this tactic all the time when they create their subject lines. But when you use this particular tactic of making bold claims, within the email, you must attempt to prove or disprove the claim that was mentioned in the email subject line.
3. Shocking
One way to also get your readers to open your email is to startle them with something that is absolutely shocking. The shock factor is something that has been proven to work when it comes to triggering certain emotions. For one, you want your readers to open your emails, so you will create a shocking subject line and model it around some of the shocking magazine headlines that you’ve read. You can also go to Google and type in ‘shocking news’ in order to get some ideas for some great email subject lines.
There are currently plenty of ways for you to get more people to open your emails. But if you were going to stick to one rule, make sure you keep your subject line fairly long, and as explicit and relevant as possible. It does take practice to discover how to craft the perfect email subject line, but once you master this, you’ll be able to double or even triple your sales.
[tags]email marketing, email subject lines, email copy, click through rate, ad copy, email open rate, online marketing, email marketing tips, marketing tips[/tags]
