5 Tips For Creating A News Worthy Press Release That Will Capture Your Target Market
There are many different resources out there that will teach you how to easily craft a 300 to 500 word press release and submit it to the various news sources. Even though creating a press release and submitting it is easy, trying to come up with compelling copy on your press releases that will capture your target audience isn’t. And we want to capture the attention of as many individuals in our target market as possible so that we can funnel them to our business and capture their information in the form of email leads. Remember, building an email list is our number one priority, and one of the ways we can do this is by creating press releases that are news worthy and compelling. If we don’t write a good press release that stirs our audience, our news will get lost in the never ending world of cyberspace. Therefore, I am going to give you 5 crucial tips for crafting a press release that will bring exposure to your business, and at the same time, build a targeted email list that will give you an income producing asset.
Tip#1 - Organize Your Thoughts
Having you ever started writing something, but failed to complete it because you eventually ran into writer’s block? This happens to a lot of people. What you need to do in order to overcome this, is compile your thoughts into an outline so that you can structure the flow of your press release. This outline will help you stick to a format when you are writing the press release. It will also help you write and submit your press release faster.
Tip#2 - Your News Must Be Worth Talking About
It is imperative that you make sure that your writing is worth talking about. If you have a topic that you feel is news worthy, then you can be assured that others just like yourself will feel the same way. Therefore, when it comes to your press release writing, you must be your worst critic. Read your press release as if you are an outside reader. Ask yourself if you would be interested in the content of your press release. If the answer is yes, then you can go ahead and submit your news to the world with the confidence that others will grab a liking to your press release as well.
Tip#3 - Let The Dead Bury The Dead
Stay away from writing about news that have already been announced. Nobody wants to read the same rehashed news over and over again. When a piece of news gets out there, the buzz and excitement from that news can sometimes die quickly. Therefore, you must be creative, and think outside the box when it comes to your press release writing. Sometimes, taking the controversial approach will create the type of news that will send so much traffic and even build a huge email list. For example, the “Death of Adsense” report by Scott Boulch of The List Virus, created so much buzz and controversy that the creator ended up building a large list from it. Controversy is what grabs a market’s attention, so go and write controversial stuff that people will start complaining about.
Tip #4 – Don’t Cram Too Much In
Make sure your press release is focused and that it doesn’t cover too much. If you put too much info and fuller in your press release, you can lose your reader entirely and even risk your chance of getting picked up by any major news service. Therefore, keep your press release on one topic and focus specifically on that topic. Remember, you only have about 500 words to make some news. So make sure you don’t waste time talking about everything in your news release. Focus on that one piece of information that is controversial and you’ll be fine.
Tip #5 – Include Your Links
Before you submit your press release, you need to make sure that you have a link to your website included within the press release. If you followed the last 4 tips above, and created the killer press release that is bound to send you a nice amount of traffic, then you need to double check to see if your hyperlink is included in the news release. It will defeat the purpose if you have so many readers picking up your press release with no way for them to go to your website to check out your information and eventually subscribe to be on your email list. Therefore, double check to make sure your link is included in the press release, and that it is working properly.
So I hope those 5 tips helped you out. If you make the effort to apply the 5 tips I just outlined, then you will surely be able to build a nice press release campaign that will give your business some good exposure and at the same time build a very responsive email list.
[tags]press release, press release writing, news release, press releases, writing news release, writing press release, press release tips, list building, target market, building email list, traffic generation, sales copy[/tags]
