In today’s blog post, I am going to discuss the current online advertising movements and how you should position yourself in order to reap the best benefit in 2010.
But before I get into that, I will like to thank everyone who responded to my last post via email. Your replies and comments have given me the extra motivation to continue providing as much good content as I can.
So again, thanks from the bottom of my heart.
Now as I mentioned in the last email and blog post, there is a lot of movement going on right now in the online advertising sphere. And this movement is really happening on multiple fronts, which will make 2010 an interesting year for us internet/affiliate marketers.
For example, as we mentioned in the first email, a lot of offline companies are flocking over to paid online media sources due to the continual fall in print media subscriptions like newspapers and magazines.
The newspaper industry is getting hit big time and companies are not getting the same brand exposure that they used to get when submitting a major ad to print media.
As a matter of fact, you can do a search for the term ‘newspapers’ in google trends and you will see a gradual decline in demand for newspapers over the past few years.
Since the demand for newspapers is steadily falling, their market reach is not as great as it used to be. In other words, the number of eyeballs looking at newspapers and magazine ads are falling every month.
In order for these companies to keep their brand in front of their target audience, they are venturing into paid forms of online media advertising.
Which is a good move, because if you analyze the keyword trend for the term ‘online media’ in google trends, you will see that the demand has been gradually increasing for the past two years.
Companies hire market research teams to analyze this type of market data. And right now, there is a very obvious shift taking place.
So what you are seeing now, and what you will see more of in the years to come, is a media buying shift where a large majority of companies will focus more of their revenue on internet advertising.
Which is going to toughen the landscape for most of us affiliate marketers.
Why?
Well, I am about to explain why in a little bit.
But let’s move on to our second situation.
As many of us heard by now, Google recently banned 10,000’s of adwords advertisers for life with no real explanation of why they were banned.
Because of this recent banning, many advertisers who putall of their traffic eggs into Google’s basket are panicking right now because their entire revenue was based on the traffic that they purchased via Google adwords.
And if you study market movements, there are two types of emotions that can completely change the direction of any market or industry.
These two emotions are:
1. Fear(Panic)
2. Greed
Right now, many adwords advertisers are in panic mode. And some even fear losing their entire business right now.
And because of them being kicked out of Google
…and because of them fearing the loss of their business…
These very same advertisers are going to start flooding the alternative traffic sources like crazy.
Now for those who may not know, let me list some of these alternative traffic strategies so that you can understand what I am talking about.
Alternative Traffic Models:
============================
1. PPV
2. In-Line Text Advertising
3. Pop Ups/Pop Unders
4. Media Buys
5. Social Media
6. MSN Adcenter
7. Yahoo Search/AdReady
8. Other 2nd Tier PPC Search Engines
The list above represent some of the more popular forms of paid online traffic.
But as we mentioned, we are about to see the next ‘Gold Rush’. Tens of thousands of advertisers who were spending fortunes on adwords, are now migrating over to these other traffic sources.
And they are moving over at rapid speed!
Now let us put on our business and economics hat for a little bit.
The paid online media landscape, in a nutshell, is a marketplace where we as advertisers compete for as much high quality traffic as we can get.
Because it is a marketplace, we have to look at everything from a market’s perspective.
Now since this is a marketplace, we have to understand the principles of competition and supply and demand.
If we continue to have an ongoing rush of businesses and advertisers towards a particular traffic source, it is going to create intense competition in the marketplace, thus causing the cost of advertising to go up.
Why is it going to go up?
Well, just think about it. Most of these companies, as well as banned adwords users, are eager and desperate for quality traffic. The demand for traffic is extremely high right now.
Now there is something that is called the Supply and Demand relationship. Whenever the demand for a product is high, and the supply(quantity) of that same product doesn’t change, it is going to cause the price of the product to rise.
In our case, the product that we all want is traffic. And the overall majority of advertising networks have a LIMITED supply of TARGETED traffic that they can send you.
For example, you can go to many of the popular ad networks websites, and see how many impressions they are commanding a day.
Resource 1: Adbrite => 214 million impressions per day on 113,478 sites
Resource 2: Media Traffic(PPV) => 15+ million users
I decided to list the two resources above to reveal to you that there is a limit to the amount of traffic that is available from most ad networks.
And if you consider targeted traffic, the number of impressions and possible visitors drops down significantly for each of these ad networks
So we are NOT dealing with an infinite supply of traffic like some marketers will have you believe.
And since the demand for these forms of traffic is always increasing, eventually the price to compete for this very same traffic will go up as well.
And to be truthful, I have already seen the affects of increased market competition and demand with PPV advertising.
I have been familiar with PPV advertising for well over a year and a half and just this year, I’ve noticed huge changes in the bidding price of certain campaigns. For certain campaigns, I can not buy PPV traffic as cheap as I use to due to the flood of new advertisers coming into the network.
And when this happens, it can really tear into your profits.
——————————
The Good News And Bad News
===========================
Now there is good news and bad news to all of this.
Let’s begin with the good news.
Now if you were not banned from adwords, then you should rejoice a little. Because of the recent bannings, many advertisers who were not even banned from Google decided to leave Google altogether.
They are sick and tired of the Google shenanigans.
So we are seeing a massive exodus from Google now.
This exodus does nothing but free up the marketplace for those advertisers who were not banned yet.
(Noticed I said yet..because you never know with Google..lol)
So for the next few months, we should be searching for opportunities to get dirt cheap traffic from Google. A lot of marketers have left the Google marketplace. So it’s time to spot the non-competitive segments of this marketplace and milk it for all it’s worth until Google tells you to stop.
Or….
You can take the more conservative approach to discover why most of these accounts were permanently banned from Google. Then, rework your business model so that you comply with all the policies and requirements Google may layout so that your account doesn’t get suspended or banned.
Whatever you choose to do, the key is to be patient.
Don’t give up on Google yet.
With so many advertisers banned, and so many leaving adwords by choice, there will probably be plenty of
opportunities for you to come in and make some great money from adwords.
So continue to play with Google, while experimenting with other sources of paid traffic at the same time.
Which now leads me to the bad news.
The competition is about to get extremely intense with other advertising forms like PPV and media buying.
So in order to really exploit this traffic to the fullest, you have to really think outside the box and do intense market brainstorming and research in order to get in front of the right audience.
For example, promoting a set of golf clubs on a travel/vacation website because you know that a good number of people who travel love to play golf as well. This can go vice versa. You can promote a travel resort on a golf site.
But the key to being successful is to really understand your audience and study it like crazy!
That way, you’ll be able to get in front of viewers that your competition wouldn’t even consider getting in front of.
I am going to create a short video for you on what I call the traffic pyramid within the next few days. It will give you a much better understanding of this whole frame of thinking.
——————
Cont…..
Also, it will require better marketing on your part in order to succeed with these other traffic sources. You will need to have very unique creatives (ads) in order for your message to stick out.
Your marketing will have to carry some uniqueness and flavor. It can’t be ordinary and bland!
But what this whole migration will do is help us all step up our game as affiliate marketers.
The same thing happened with Google adwords a few years ago. In the very beginnings of google adwords, it was easy to make tons of commissions from different ads via direct linking. Those were the good ole days of adwords marketing!
But because of the massive influx of advertisers into adwords, it changed the marketplace, causing many of us to step our game up when it came to selling products and services.
So you should never really look at competition as a bad thing. Competition is designed to make us all better. It is there so that we can all improve on our area of specialty.
And in the end, we will all be much better marketers.
So that is all I am going to write for now. I have plenty of more stuff I am going to share with you concerning this topic in the weeks to come.
Just stay tuned to my blog or get on my email list if you haven’t.
As for now, if you want to chat with me personally about some of this info, please get on my email list and contact me with your name and phone number.
My intent is not to sell you a thing, but to offer as much help as I can.
So email me back and I can chat with you for about 10 to 15 minutes. I sincerely want to help you so do not hesitate to reply with your name, phone number and the best time to reach you.
Again, I promise not to sell to you. I just want to connect with you and the rest of my subscribers.
Thanks and have a wonderful day.
If you want more insightful information about buying tons of targeted traffic as well as the direction of affiliate marketing, then sign up to my newsletter and get 2+ hours of online video tutorials revealing some cool tips for making good affiliate income.
Tags: buying traffic, paid online advertising, paid media traffic, media buying, targeted web traffic, cpv, text advertising, google adwords, banner advertising, cpm banner advertising, paid traffic sources
Listed below is another video for you guys that will give you some more information on how to rank your website in the Bing search engine. The last video we made on Bing Search Engine Optimization revealed a lot of the factors you need to pay attention to in order to get a nice Bing ranking. In this particular video, we focused more on reverse engineering the websites that are ranking well in Bing in order to analyze what they are doing to get their high rankings.
What we found out from one website during our reverse engineering research was pretty interesting. It has everything to do with iframes and how bing might respond to them. So if you are familiar with iframing, then you definitely must watch this video because what you will discover may surprise you. It’s an 18 minute video that shares exactly how I approach my SEO research/reverse engineering. The first few minutes may be kind of boring but it gets better.
In my next video, I will discuss some proven ways to get some nice backlinks to your website. Some of the methods will be paid linking methods, but most of them are free. So stay tuned for that particular video lesson.
Also, if you felt the video was helpful, please let someone know about it. Tweet it, stumble it, digg it …whatever. My desire is to get this information into the hands of as many people as I can. Thanks for reading this post and watching the video.
It’s been awhile since I posted on this blog, so I decided to give you guys a few tips that will help you get some more traffic on Bing. I compiled these factors for ranking high on Bing 3 weeks ago, but recently I drew some major conclusions about Bing that will be pretty eye opening to you if you want easy Bing rankings.
Bing search engine optimization, in my opinion, is not as hard as Google SEO if you know exactly what you need to do to get that first page Bing listing. So in the first part of this lesson, I decided to reveal the most important factors for ranking any website well in Bing.
My twin brother (Marvin) actually compiled the presentation for me after I gave him my Bing notes. He structured the PowerPoint off of my notes and I did not get a chance to go over it before I recorded the video for you guys. So he included some stuff in the presentation that really threw me off! Any ways, the content from the video is still very good. You can watch the video below and if you have any questions, comments, or advice, please feel free to post your comment and let me know.
Part 2 will delve deeper into Bing search engine optimization by observing the factors that we mentioned in the video above. I will even tell you about some of my new conclusions about Bing and link spamming in the next blog post. What you may hear, may surprise you!
It’s been some time since i’ve created the last video on getting soem easy free google traffic. But ever since I’ve created that video, I had a few people inquire about some of the unclear aspects of the strategy. Now in order to correct this, I decided to create two more videos that will show you exactly how you can rank on the first page of Google for any keyword phrase that meets our SEO criteria within 48 to 72 hours. The video will take you step by step through the method and give you some clear specific notes at the end of the video so that you recognize the key points you must adhere to. Once you watch these 2 video tutorials, ranking your site or web page in google will no longer be a painful process where you would have to wait months to see any results. Continue reading ‘Easy Free Google Traffic System - Part 2′
Now when it comes to generating targeted traffic, most people hear about pay per click marketing on google adwords and yahoo search. But rarrely do you hear of any good information on banner advertising. The reason why you do not hear anything about banner advertising is because most people do not even know how to even get good banner advertising without placing huge insertion orders of $5,000 and more. This is why people shy away from banner advertising….because the cost of entry for most banner ad networks are sky high. Plus, there is no guarantee that you will earn any ROI with your cpm banner advertising campaign. This is one of the major reasons why I am writing this blog post. I want to give you another approach towards looking at cpm banner advertising that most marketers do not even consider.
So, what is my approach to banner advertising? Well, let me just state that when ever I encounter a huge mountain like ad cost, I try my best to work around it. So one thing that I focused on for months was to build my own networks of websites and blogs that I can market on for my particular niche. This is an easy way to get past the large insertion order barrier for most banner ad campaigns. So I went to a bunch of blog directories, and located as many blogs as I can that offer banner advertising. The only requirement was for the blog to have a decent amount of portal traffic. When I speak of portal traffic, I am referring to the number of potential impressions that I can get. There are a number of tools that can help you estimate this. One free tool is Alexa, but please note, that Alexa is kind of off with their traffic data. So your data for your cpm banner advertising campaign may be a little off if you go solely on Alexa traffic data.
But what I would do, is estimate how much CPM, or cost per impression, I would be spending for that particular website. So if a website is charging me $50 to place a monthly ad, and they claim to have 11,000 page views a month, then you can just do some simple math by dividing the page views into the monthly ad cost ($50/11,000). Therefore, we can estimate that our CPM is .0045 cents. Next, we have to figure out how much a thousand impressions may cost. So we take our cost per single impression, and multiply that with 1,000. So 1,000 impressions, for our example, will cost us $4.54 in ad spend.
Now if you want more info, on how to really do CPM banner advertising, then you should check out my Lifetime Group Coaching Offer where I give you the specefic website that I have used to place my banner ads on, and get thousands of cheap clicks for less than 4 cents a click.
Tags: banner advertising, banner traffic, cpm banner advertising, cpm advertising, cost per impression, banner ads, cost per click, pay per click,targeted traffic, buying traffic
I decided to write a short article on getting web site visibility because I know that receiving enough high quality web traffic to your website is a problem for most online marketers. So I decided to let you understand how I feel about this topic. For one, let me just destroy a myth that a lot of uninformed marketers will tell you. Most people will tell you that in order to increase your web site visibility, all you have to do is change a few meta tags and increase the keyword density for your website. This info is so archaic that I often laugh when I read articles that explain this.
What you must realize right now, is that we are in a web 2.0 age, where the quality of a piece of content determines how much exposure or visibility that content will get. Now when I am speaking of content, I am referring to text, audio, and even video content. The better your content, the more traffic you will get because of the way that most web 2.0 sites operate. In order to understand how this works, you must understand what web 2.0 really means. In simpler terms, web 2.0 is when people across the internet interact and socialize in order to foster a community.
When people within the community, start talking about, recommending, and commenting on your piece of article or content from your website, then that will significantly increase the exposure of your website within that web 2.0 community. The more people that talk about your content, the more traffic that you can get. So in some way, there is a viral aspect to it. The key is to just create the most appealing, and informative content on your web site as you can. Once you do this, just bookmark or publish your content in various web 2.0 properties in order to get the community to vote on it and pass it along.
So do you want to know what web 2.0 property that I use in order to increase my web site visibility tremendously? Well, the web 2.0 property that I love using is Youtube. In order to get a lot of exposure from youtube, you must try to submit appealing or informative videos to their web site. As people vote and comment on your video, it increases the exposure of that video within youtube. You can then see yourself getting thousands of visitors from that one single video if you take the time to create the highest quality of web video content.
But if you want more step by step videos on how to get a lot of exposure for your business via the internet, then watch 2+ hours of FREE Internet Marketing Videos that will reveal exactly how to send huge amounts of targeted traffic to your website and internet business.
Tags: site visibility, increase web site visitors, maximizing website traffic, web 2.0 traffic, web 2.0, youtube videos, video content, video marketing, content creation, content publishing
Today, I was just watching a video that talked about the importance of building an email list. The video wasn’t too informative, but what I got from the video will really help you or anyone see the big picture when it comes to creating a solid internet business that generates a lot of targeted traffic. For your knowledge, questions on generating high quality traffic is what I get asked all the time! I try my best to make traffic generation as simple as possible, but most people still do not get it. They feel as if there is some secret traffic code that you have to unlock in order to siphon torrents of leads to your website. But in all honesty, there is no secret code or riddle to traffic at all….eventhough a lot of marketers make it appear as if there is.
Now on the video, they were mentioning a list building tip that you can apply that will increase your chances of adding more subscribers to your email list. The video pretty much stated that you should try to put your opt in box everywhere. In other words, you will place a means for your visitors to sign up to your email list on every piece of internet real estate that you own. This isn’t advanced information on list building, but it is a tip that we can apply, and hopefully spill over into every other marketing method that we use.
As you already know, the purpose of this message was to describe the simplicity of building free targeted traffic. Just like the video stated, what you really want to do, within the traffic game, is place your content eveywhere around cyberspace so that you can expand your reach online. What you must do, is try to create as much written content, audio content, and video content as you can and sprinkle those various forms of content across the internet. This is what I mainly focus on everyday.
Also, in addition to that, you want to build backlinks to your website from every corner of the internet so that you can build up link popularity and authority. Doing this, will position your website strongly within the search engines, thus alloting you the power to quickly index your web pages and dominate the Google rankings. So here is a quick overview of some of the things that I do:
1. Create videos and submit them to the various Web 2.0 video sites.
In order to create a video, just order a flip video and record yourself rambling or discussing a certain topic that is related to your niche or market. You can also easily distribute your videos at no cost using a service like TubeMogul.com
2. Write Blog Post Based On Video Content
I will just plug the video into my blog post while writing a short informative description about the video.
3. Submit Blog Post and Social Bookmark It
Just choose between 8 to 10 different social bookmarking sites to submit to in order to bookmark your blog content. You can also use a service like SocialMarker.com to make this bookmarking process semi-automatic.
4. Do Some Blog Commenting
Try to comment on at least 4 blogs per day in order to get some blog traffic, while at the same time build some link juice to your website.
5. Article Marketing Pointing Backlinks To Your Blog Post
This is pretty simple. All you have to do is repurpose your video into an informative article and distribute the article online via article distribution services that will place your article in a bunch of directories, as well as a network of sites or blogs. This will give your website a lot of linking power. Make sure that you are pointing your links in your article resource box to your specific blog posts.
So that is all it really takes in order to build traffic. Just stay consistent…I can not stress that enough. Give this a try whole heartily for the next 60 to 90 days and I can guarantee a nice increase in traffic and leads for your business.
If you want more step by step information on how to build a lot of targeted traffic to your internet business, then watch 2+ hours of FREE Traffic Building Videos that will give you the keys to the traffic kingdom.
Tags: free internet advertising, free traffic generation, laser targeted traffic, blog traffic, blog content, article publishing, online video media, link building, backlinks
As an internet marketer, one of your main tasks with your business is trying to increase the amount and quality of the traffic coming to your site(s). The benefits of getting more high quality traffic are almost endless. One thing we know for certain, is that the more laser targeted traffic we bring to our website, the more product sales or commissions that we can make.
Now a great way to send easy, responsive traffic to your website is to focus on a long tail traffic strategy. This strategy mainly involves getting high google rankings for long tail keyword phrases. Long tail keywords are usually 4 to 6 word phrases that get little traffic, but are more specific, thus producing more sales and conversions. This type of traffic is also very easy to get due to the lack of competition in Google for these certain keyword phrases. This is why I decided to post this short video on a long tail traffic strategy that I implement for my internet business. Watch the video, and tell me what you think.
If you’ve just watched the video, then you should understand the strategy that I use to generate long tail traffic for my internet business. This is one of the easiest blueprints that you can use, plus it is easy to do. The only problem is that it takes a lot of work to get enough long tail traffic. To settle this problem, you may want to consider outsourcing some of this work.
If you want more training on how to send large amounts of targeted traffic to your website, then you need to watch 2+ hours of FREE Traffic Generation Videos that will show you a systematic way of pouring tons of free leads and prospects into your business.
Tags: long tail traffic, longtail, long tail keywords, free targeted traffic, top google rankings, blogging strategies, increase web site visitors, free traffic generation, blog content
If you need to lower your advertising budget, then you may want to experiment with ezine advertising. Advertising in ezines is one of the best ways to get high quality traffic….if you do it right of course! What most people do not understand, is that the best quality of traffic that you can generate from an ezine are via free ezine advertising or free ezine ads.
Now I know what you are probably thinking. You are probably saying to yourself, “Hey Melvin, are you saying that free ezine advertising is better than paid ezine solo ads?” To answer your question, yes, that is exactly what I am saying. To understand the power of this ezine advertising strategy that can send thousands of targeted visitors to your business within a very short period of time, then watch the 4 minute video below and feel free to submit your comments below.
So what did you think about the free ezine ads tactic? It is definitely slightly different than a bunch of the ezine advertising methods that you commonly hear of. But using this one method will definitely take your internet based business to a six figure level within 6 months. Just stay diligent and continue to locate as many ezine publishers and owners as you can.
If you need more help when it comes to generating thousands of leads via ezine marketing and advertising, then you need to watch 2+ hours of FREE Email Marketing Videos that will describe a step by step method for launching a passive traffic generating machine.
Did you know that you can get more responsive traffic from the msn pay per click search engine than google adwords? Well, if you haven’t tested and compared Google Adwords traffic with MSN Adcenter traffic, then you need to do so asap because there is an obvious difference between the two.
In the video below, you will discover why MSN’s traffic is of a much higher quality (IMO) than google’s traffic. Also, you will learn why you can take advantage of the MSN pay per click service to really pour thousands of clicks per day to your website for dirt cheap. So watch the video below, and learn some good tips and strategies that you can apply to your ppc marketing business that will give you an immediate edge over everyone else who is promoting solely with google adwords.
Now just think about it? If you can locate all of your buyer terms from your adwords campaigns, and then upload those very same ads and keywords into your msn pay per click adcenter campaign, then you should be able to see a better conversion rate on those keywords in MSN. But that is just one benefit of the MSN pay per click search engine. If you really think outside the box, you can exploit MSN’s loophole and get a ton of traffic via lateral buyer keyword phrases that are indirectly related to your offer. This topic goes way beyond anything that I can mention in a single post. But if you want to learn something like that, then learn from the PPC Master himself and apply his pay per click formula.
If you want some step by step videos that will explain how you can generate an enormous amount of traffic to your business, then watch 2+ hours of FREE Traffic Generation Videos that will show you in how to set up your own targeted traffic machine.
Tags: msn adcenter, ppc advertising, pay per click marketing, google adwords, cost per click, paid search, msn pay per click, msn ppc, ppc formula, ppc strategy, testing and tracking
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