Speaking From Experience Produces Better Trust
As an online marketer, I spent the last few years devising ways to build my email list in a number of different niches. One thing that I’ve discovered during my list building journey, is that making a profit from your list is far more sophisticated than building the list itself. You have to really learn how to write emails to your subscribers that will connect with them in a personal way.
For example, I am currently operating a project in the relationship niche. These subscribers are very emotional and vunerable, and you need to learn how to write to them the proper way.
One thing that I always try to do in the majority of my emails is to speak from my own experience…or act as if I am! If I can communicate to my list of subscribers in such a way that it connects with them and their current situation, then you will be able to win over their trust. And the more trust you build with them, the more money that you will be able to make. Take it like this, you can indirectly create your own “trust fund”. But I really do crack myself up at times!
Or let’s just say that you want to promote a product to your list as an affiliate. Now how do you write your emails? Do you write from your own personal experience? Do you explain how the product has personally helped you out?
Speaking from personal experience is a powerful psychological marketing tactic that will always remove the barriers of distrust. This is why you should apply this principle in all of your promotional material.
Believe me…it will make a huge difference in how much money you will make from your affiliate promotions.
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Tags: writing emails, copywriting, email copy, personal experience, building trust, email marketing, relationship marketing
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