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The Next Big Traffic Rush - 2010 and Beyond

In today’s blog post, I am going to discuss the current online advertising movements and how you should position yourself in order to reap the best benefit in 2010.

But before I get into that, I will like to thank everyone who responded to my last post via email. Your replies and comments have given me the extra motivation to continue providing as much good content as I can.

So again, thanks from the bottom of my heart.

Now as I mentioned in the last email and blog post, there is a lot of movement going on right now in the online advertising sphere. And this movement is really happening on multiple fronts, which will make 2010 an interesting year for us internet/affiliate marketers.

For example, as we mentioned in the first email, a lot of offline companies are flocking over to paid online media sources due to the continual fall in print media subscriptions like newspapers and magazines.

The newspaper industry is getting hit big time and companies are not getting the same brand exposure that they used to get when submitting a major ad to print media.

As a matter of fact, you can do a search for the term ‘newspapers’ in google trends and you will see a gradual decline in demand for newspapers over the past few years.

Since the demand for newspapers is steadily falling, their market reach is not as great as it used to be. In other words, the number of eyeballs looking at newspapers and magazine ads are falling every month.

In order for these companies to keep their brand in front of their target audience, they are venturing into paid forms of online media advertising.

Which is a good move, because if you analyze the keyword trend for the term ‘online media’ in google trends, you will see that the demand has been gradually increasing for the past two years.

Companies hire market research teams to analyze this type of market data. And right now, there is a very obvious shift taking place.

So what you are seeing now, and what you will see more of in the years to come, is a media buying shift where a large majority of companies will focus more of their revenue on internet advertising.

Which is going to toughen the landscape for most of us affiliate marketers.

Why?

Well, I am about to explain why in a little bit.

But let’s move on to our second situation.

As many of us heard by now, Google recently banned 10,000’s of adwords advertisers for life with no real explanation of why they were banned.

Because of this recent banning, many advertisers who put all of their traffic eggs into Google’s basket are panicking right now because their entire revenue was based on the traffic that they purchased via Google adwords.

And if you study market movements, there are two types of emotions that can completely change the direction of any market or industry.

These two emotions are:

1. Fear(Panic)
2. Greed

Right now, many adwords advertisers are in panic mode. And some even fear losing their entire business right now.

And because of them being kicked out of Google

…and because of them fearing the loss of their business…

These very same advertisers are going to start flooding the alternative traffic sources like crazy.

Now for those who may not know, let me list some of these alternative traffic strategies so that you can understand what I am talking about.

Alternative Traffic Models:
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1. PPV
2. In-Line Text Advertising
3. Pop Ups/Pop Unders
4. Media Buys
5. Social Media
6. MSN Adcenter
7. Yahoo Search/AdReady
8. Other 2nd Tier PPC Search Engines

The list above represent some of the more popular forms of paid online traffic.

But as we mentioned, we are about to see the next ‘Gold Rush’. Tens of thousands of advertisers who were spending fortunes on adwords, are now migrating over to these other traffic sources.

And they are moving over at rapid speed!

Now let us put on our business and economics hat for a little bit.

The paid online media landscape, in a nutshell, is a marketplace where we as advertisers compete for as much high quality traffic as we can get.

Because it is a marketplace, we have to look at everything from a market’s perspective.

Now since this is a marketplace, we have to understand the principles of competition and supply and demand.

If we continue to have an ongoing rush of businesses and advertisers towards a particular traffic source, it is going to create intense competition in the marketplace, thus causing the cost of advertising to go up.

Why is it going to go up?

Well, just think about it. Most of these companies, as well as banned adwords users, are eager and desperate for quality traffic. The demand for traffic is extremely high right now.

Now there is something that is called the Supply and Demand relationship. Whenever the demand for a product is high, and the supply(quantity) of that same product doesn’t change, it is going to cause the price of the product to rise.

In our case, the product that we all want is traffic. And the overall majority of advertising networks have a LIMITED supply of TARGETED traffic that they can send you.

For example, you can go to many of the popular ad networks websites, and see how many impressions they are commanding a day.

Resource 1: Adbrite => 214 million impressions per day on 113,478 sites

Resource 2: Media Traffic(PPV) => 15+ million users

I decided to list the two resources above to reveal to you that there is a limit to the amount of traffic that is available from most ad networks.

And if you consider targeted traffic, the number of impressions and possible visitors drops down significantly for each of these ad networks

So we are NOT dealing with an infinite supply of traffic like some marketers will have you believe.

And since the demand for these forms of traffic is always increasing, eventually the price to compete for this very same traffic will go up as well.

And to be truthful, I have already seen the affects of increased market competition and demand with PPV advertising.

I have been familiar with PPV advertising for well over a year and a half and just this year, I’ve noticed huge changes in the bidding price of certain campaigns. For certain campaigns, I can not buy PPV traffic as cheap as I use to due to the flood of new advertisers coming into the network.

And when this happens, it can really tear into your profits.

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The Good News And Bad News
===========================

Now there is good news and bad news to all of this.

Let’s begin with the good news.

Now if you were not banned from adwords, then you should rejoice a little. Because of the recent bannings, many advertisers who were not even banned from Google decided to leave Google altogether.

They are sick and tired of the Google shenanigans.

So we are seeing a massive exodus from Google now.

This exodus does nothing but free up the marketplace for those advertisers who were not banned yet.
(Noticed I said yet..because you never know with Google..lol)

So for the next few months, we should be searching for opportunities to get dirt cheap traffic from Google. A lot of marketers have left the Google marketplace. So it’s time to spot the non-competitive segments of this marketplace and milk it for all it’s worth until Google tells you to stop.

Or….

You can take the more conservative approach to discover why most of these accounts were permanently banned from Google. Then, rework your business model so that you comply with all the policies and requirements Google may layout so that your account doesn’t get suspended or banned.

Whatever you choose to do, the key is to be patient.

Don’t give up on Google yet.

With so many advertisers banned, and so many leaving adwords by choice, there will probably be plenty of
opportunities for you to come in and make some great money from adwords.

So continue to play with Google, while experimenting with other sources of paid traffic at the same time.

Which now leads me to the bad news.

The competition is about to get extremely intense with other advertising forms like PPV and media buying.

So in order to really exploit this traffic to the fullest, you have to really think outside the box and do intense market brainstorming and research in order to get in front of the right audience.

For example, promoting a set of golf clubs on a travel/vacation website because you know that a good number of people who travel love to play golf as well. This can go vice versa. You can promote a travel resort on a golf site.

But the key to being successful is to really understand your audience and study it like crazy!

That way, you’ll be able to get in front of viewers that your competition wouldn’t even consider getting in front of.

I am going to create a short video for you on what I call the traffic pyramid within the next few days. It will give you a much better understanding of this whole frame of thinking.
——————
Cont…..

Also, it will require better marketing on your part in order to succeed with these other traffic sources. You will need to have very unique creatives (ads) in order for your message to stick out.

Your marketing will have to carry some uniqueness and flavor. It can’t be ordinary and bland!

But what this whole migration will do is help us all step up our game as affiliate marketers.

The same thing happened with Google adwords a few years ago. In the very beginnings of google adwords, it was easy to make tons of commissions from different ads via direct linking. Those were the good ole days of adwords marketing!

But because of the massive influx of advertisers into adwords, it changed the marketplace, causing many of us to step our game up when it came to selling products and services.

So you should never really look at competition as a bad thing. Competition is designed to make us all better. It is there so that we can all improve on our area of specialty.

And in the end, we will all be much better marketers.

So that is all I am going to write for now. I have plenty of more stuff I am going to share with you concerning this topic in the weeks to come.

Just stay tuned to my blog or get on my email list if you haven’t.

As for now, if you want to chat with me personally about some of this info, please get on my email list and contact me with your name and phone number.

My intent is not to sell you a thing, but to offer as much help as I can.

So email me back and I can chat with you for about 10 to 15 minutes. I sincerely want to help you so do not hesitate to reply with your name, phone number and the best time to reach you.

Again, I promise not to sell to you. I just want to connect with you and the rest of my subscribers.

Thanks and have a wonderful day.

If you want more insightful information about buying tons of targeted traffic as well as the direction of affiliate marketing, then sign up to my newsletter and get 2+ hours of online video tutorials revealing some cool tips for making good affiliate income.

Tags: buying traffic, paid online advertising, paid media traffic, media buying, targeted web traffic, cpv, text advertising, google adwords, banner advertising, cpm banner advertising, paid traffic sources