December 1st, 2008 by Melvin
PPC search engine internet advertising stands for pay per click advertising on internet search engines. It is a popular advertising strategy used by individuals or businesses that want to get internet exposure on Google, Yahoo, or MSN. The ppc model is a fairly simple model, to explain it let’s deconstruct a fairly simple scenario:
A user [...]
November 7th, 2008 by Melvin
Today is a great day because I just came across something that will definitely help all of us ppc marketers.
Finally, there is a self hosted ppc tracking software that helps us track all of our PPC campaigns down to the keyword level.
The tool is called Prosper 202 and I can not wait to use it [...]
October 28th, 2008 by Melvin
If you’ve spent any time operating an internet business, learning how to properly advertise your website across the internet isn’t an option. In fact, it’s absolutely mandatory that you have a solid understanding of the best methods to advertise online. When advertising, it’s generally accepted that there are two primary methods. These typically fall into [...]
October 20th, 2008 by Melvin
For the past few weeks, I’ve been observing the affects of organic search results and how they can play a vital role in your ppc marketing. Alot of people try to separate the two sources of traffic because they feel as if they are totally unrelated. But most people will be surprised that ppc traffic [...]